This is one of the common sense things that Jehovah's Witnesses got right which made it easy to eliminate most other religions as false, but it's worth mentioning for other Bible believers visiting who don't already know.
What kind of loving God would burn someone for eternity? Imagine your child being unruly, so you decide to put its hand on the stove, could you do it? And yet we are to believe that we should serve a God that is willing to do that to us forever and ever? Most would rather die that to serve a God that could be so cruel and illogical.
The Bible also does not support such a place.
In Genesis 3:19 God said to Adam "In the sweat of your face you will eat bread until you return to the ground, for out of it you were taken. For dust you are and to Hell you shall go to burn forever and ever'”. Wait, that's not what it said! It actually says ' For dust you are and to dust you will return. If anyone deserved to be tormented, certainly it would the ones who started all of this mess. And surely if that was where he was going, God would have said so here for our sake.